Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Family, Fun, Kids, Life · April 11, 2024

Family Fun: French Quarter Festival

We adore our tradition of embracing “forced family fun,” and nothing is more cherished than our French Quarter Festival outings. From the time our kids were babies, we’ve made attending FQF an annual family affair. It’s become a highlight on our calendar, making unforgettable memories year after year.

Though I first wrote these tips back in 2018 when our kids were still very young, I find joy in sharing them annually, especially for those who are new to navigating festivals with kids. Here are a few tried-and-true strategies to make your FQF experience with the family smooth and enjoyable!

The family at French Quarter Festival

Very first thing. Download the app. You can find it here.

Locate the bathrooms.

Unlike festivals such as Jazz Fest, which are confined to specific areas, French Quarter Festival sprawls throughout the entirety of the French Quarter. While adults might not prioritize bathroom availability, it becomes essential when you’re attending with kids. Some businesses graciously allow access to their facilities, while others may not be as accommodating. It’s wise to keep an eye out while strolling around. We make it a point to visit the bathrooms near the riverfront by the main stages before exploring the rest of the quarter.

Chevron STEM Zone.

Chevron is once again hosting their STEM Zone at the Natchez Wharf, located at the foot of Toulouse Street by the river, offering two full days of family-friendly entertainment! Whether you’re seeking a break from the music or simply looking for some engaging activities for the kids before strolling through the quarter, this is the place to be! For more information on the STEM zone click here.

Stages.

In the vibrant French Quarter, over 20 stages dot the landscape. In previous years, our family gravitated towards the riverfront stages for their convenience — proximity to food and facilities made managing the kids easier. As we explore the Quarter, the French Quarter Festival App guides our steps, helping us discover our preferred stages. Among them, the Zydeco Stage, typically nestled in the Jax lot, stands out as a perennial favorite for our family. It’s a hub of energy and excitement, with lively music and plenty of dancing to keep both kids and adults entertained.

Kids at French Quarter Fest

Parking.

For optimal proximity to the festivities, arrive early and be prepared to pay a premium for parking. When accompanied by the kids, I prefer parking nearby as it facilitates a swift exit if necessary. Alternatively, parking further away and utilizing services like Uber or pedicabs to reach the Quarter offers convenience and flexibility.

Food and Drinks.

Yet another compelling reason to download the app is to navigate the abundance of food options scattered throughout the festival grounds. From the riverfront to Jackson Square and along Decatur, a myriad of food stations await. With the app, you’ll know exactly where to begin and what to indulge in. Among my personal favorites are Mrs. Wheat’s Meat Pies, the Prime Rib Debris Po’boy from the Omni Royal, and the Shrimp Roll from Miss River.

Porter eating at French Quarter Festival
Peyton eating a eggroll

Finding Shade.

Contrary to common belief, shade abounds at FQF. We particularly enjoy lounging on the grassy embankments nestled between the river and the Quarter. Additionally, taking refuge in the STEM Zone or exploring the shaded areas around Jackson Square offers respite from the sun. Even if it means settling for a stoop or a patch of ground, finding a bit of shade is always a welcome relief.

Porter in the grass
Porter laying in the grass

Having a plan.

Whenever we’re in a crowded or public setting, we make sure to go over the ‘plan’ with our boys. The ‘plan’ is simple: if we ever get separated, they should look for someone in uniform first. If they can’t find one, they should approach a calm adult and ask for help, providing their name, our names, and our phone number. We discuss this before attending any major event, including our trips to Disney. It’s essential to be prepared, especially considering the unpredictable nature of large gatherings.

Supplies.

It’s important to have some essentials but not to overpack either. These things are always in my festival bag.

  • first aid kit
  • water
  • sunscreen
  • extra sunglasses
  • a blanket or towel to sit on
  • snacks
  • lip balm
  • Band-Aids
  • stroller or wagon
  • Benadryl
Our family at FQF
Strolling around the quarter for FQF

The best thing about FQF is there really is everything at your fingertips from food booths to music to stores and restaurants and so much more. Come hungry and ready to have a good time!

XO,

Tiffany

In: Family, Fun, Kids, Life · Tagged: fqf, french quarter festival, know before you go, new orleans, nola

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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