Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fall, Fashion, Style, Trends · August 13, 2021

Fall Trends for 2021

After a dismal 2020 fashion year, due to the pandemic, I am happy to see some new trends emerging. I have been reading every article ( Vogue, Harper’s Bizarre, Who What Wear, ELLE ) I can find about what will be the fall trends for 2021 and there are a lot of exciting things happening.

Tiffany in faux leather leggings - Fall Trends
Tiffany in faux leather leggings - Fall Trends

“When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.” – Carrie Bradshaw

Tiffany in faux leather leggings - Fall Trends
Tiffany in faux leather leggings - Fall Trends

So how do we know in the summer what the trends are going to be in the fall? Well I will tell you. The fashion world runs on a different calendar than the rest of the world. There are two main timelines. First, when brands launch their seasonal line and make it available to retailers to order. Second, when retailers receive their merchandise and make it available to their customers. For fall, brands will release their line toward the end of winter to early spring so we know 6 months in advance what the trends may be. However they aren’t hitting stores until July to August.

The Trickle Down Effect

In years past there has been a trickle down effect in the fashion industry. Honestly Miranda Priestly explained it best…

“This stuff’? Oh, okay. I see, you think this has nothing to do with you. You go to your closet and you select out, oh, I don’t know, that lumpy blue sweater, for instance, because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean. You’re also blindly unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent, wasn’t it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic ‘casual corner’ where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and so it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room. From a pile of “stuff.”

Thanks to the internet and especially social media trends hit our local retailers a lot faster than they did in the past. Before we would have had to wait one to two seasons so see these trends in ready to wear looks but now we can be wearing them this season.

I wanted to round up some of the things that I have been seeing and hearing about. I did two list. The first is what the fashion industry is anticipating and the second is what I think will be trending this fall. There is some overlap in the list but I want your feedback. What do you think I a right about and where do you think I missed the mark??

What Everyone is Anticipating

Colors

This is the number one item I am always interested in learning more about each season. As a person who likes a lot of color in their wardrobe I am eager to know what we will be working with. Color is the basis for basically everything. This season is going to be bright. Lots of mustard, bubble gum pinks, rust, marigold and lavender. I have seen some brands mixing traditional fall colors like chocolate brown with brighter colors like bubble gum pink. This has the makings of a bright season which I love!

Vests

The summer is to spaghetti straps what the fall is to accessories. At least here it is just too hot for accessories in the summer. I am always eager for the fall when I can layer and break out pieces like scarves and vests. This year we will be seeing vests like puffer jackets and also longer vests like trench length. It is a great accessory or if you live in a warmer climate like me you can use it as your outerwear.

Cutouts and Crops

These trends are not slowing down from the summer. Be on the look out for crop sweaters and tops that can be worn with high waisted pants or midrise to show a little skin.

Midi Length Hems

This is another trend that has been going strong for a few season. Minis will always be popular with tights but midis are for dressing with boots. It is perfect for your long boots or short boots too.

Coats

Coats are something I love but never buy. However for all of you lucky enough to have a real winter here is what you are looking at. Tailored looks, cozy wool jackets and puffy and quilted jackets.

My Picks

Faux Leather

Faux leather has been reserved for leggings for many year but we are breaking out of that mold. Be looking for faux leather shorts you can pair with tights, joggers, dresses, tops and more. My current favorite faux leather item is my cropped pants.

Big Collars

Just like with accessories the fall is ready for bigger and better things Big collars, puff sleeves, ornate cuffs are just a few of the things I am in love with.

Colored tights

Another personal favorite and pulling from the color choices above tights are a great way to add color and texture into your outfits. Especially if you aren’t wanting to spend a lot of money on an new clothing that fits this seasons trends. Tights could add a fun color (like pink or red) or they can add a texture (like apres ski).

Wide Leg Jeans

I know that this is going to be controversial but wide leg jeans are it. yes, you can still keep your skinny jeans. Yes, they are still in style to wear. However it is never bad to try something new and if you are wide leg jeans would be my suggestion. If you can’t go wide then just try some straight jeans and see how you feel.

Blazers

Another great option if you live in a warmer client. I am loving all of the pattern and texture blazers I am seeing. They are always perfect for layering on your jeans and a tee or making an outfit more professional looking.

Ankle Tie Pants

I already discussed this earlier in the week on the blog. I think this pant is going to be our elevated jogger for this year. Loungewear is always going to make a come back in the cold moths and I love that this spin on a loungewear trend is developing. I love when simple styles are elevated slightly.

Can’t wait to start sharing some fun fall looks with all of you. Tell me your favorite trend from my list!

XO,

Tiffany

In: Fall, Fashion, Style, Trends · Tagged: fall 2021, fall trends, what is a fall trend, what is trending for fall, what is trending for fall 2021

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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