Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Food, Kids, Life, Summer · May 2, 2021

Night Time Swimming: Perfect Dinners for the Pool

Night Swimming pool dinners

If you have followed me for any length of time you know we love the pool.  We take every advantage we get to be in the sun and in the water.  Lately we have been doing a little night swimming too which has led me to making a list of our favorite pool dinners.

We enrolled the big boys in a junior tennis program at our club, Pelican Athletic Club.  It has been really great but we have to be there at 5:30 which is right in the middle of our dinner time.  The past few weeks I have been packing up dinner to take to the club so we can eat before their lesson.

What's in my pool bag.  Pool dinners

This has been such a great arrangement for us because the baby can play at the splash pad while the Bigs are playing tennis and then we all have some pool time after their lesson.  Plus I cook early and the kitchen is clean when I come home.  Put the containers we bring to the pool in the dishwasher and done.

Another bonus has been extra time with our friends.   The evenings at PAC are filled with Tri Kids, Swim Team and more so many of the boys friends and ours are already at the club.  It’s been fun to sit back and enjoy some extra time with everyone.

I have had to be a little creative when it comes to my meals.  It needs to be something that easily fits into Tupperware and all can go in one container.  I don’t want to bring 20 containers to the pool.  Also, if it is a hot meal I needed to find a way to package it to keep it hot.

Chicken Tacos:

  • 3 to 4 Chicken Breast
  • 1 package Taco Seasoning
  • 1 jar salsa

In the crock pot I cook the chicken for 4 to 6 hours on low.  I drain the liquid and add the taco sauce and shred the chicken.

We make tacos with the chicken and each person puts the toppings they want.  Corn, black beans, salsa, lettuce, onions, cheese and sour cream.  I wrap the tacos in aluminum foil and we pack into Tupperware.  Sometimes we bring chips and salsa too.

Taco Board.  Pool Dinners

Charcuterie and Cheese:

  • Assorted Meats: salami, pepperoni, prosciutto
  • Cheeses pre sliced: Havarti, cheddar, swiss, goat, brie
  • Fruits: Strawberries, blueberries, grapes, apples
  • Nuts: almonds, walnuts, peanuts
  • Crackers

This is one of the easier meals and the kids love it.  We try all kinds of different meats and cheeses and they love to be able to make their own plates.

Hummus Bowls:

  • Hummus
  • Pita
  • Feta
  • Cucumbers
  • Sun Dried Tomatoes
  • Red onions
  • Chicken

This is another great semi homemade.  I usually buy a rotisserie chicken for this so there is basically no cooking for me.  Just like the chicken tacos each person gets to choose what things they want in their bowl and also the way it is assembled.  They all go into Tupperware containers and we are ready to go.

Italian Finger Sandwiches:

  • Bread
  • Pesto
  • Provolone
  • Salami
  • Pepperoni
  • Lettuce
  • Tomatoes

I make these two different ways.  If we are all in the mood for bread then we make it into sandwiches.  If we are not wanting bread I make them into skewers.  This can easily also be made into a pasta salad.  Basically you can do anything you want with this.

Cobb Salads:

  • Rotisserie Chicken
  • Romaine
  • Tomatoes
  • Red onions
  • Eggs
  • Bacon
  • Bleu Cheese
  • Green Onions
  • Avocado

Make sure to leave the dressing on the side for this one.  I have a blue cheese dressing from Trader Joe’s that is phenomenal.

We just do simple, good food that is easy to transport and will stay fresh.

XO,

Tiffany

In: At Home, Food, Kids, Life, Summer · Tagged: Pool dinner, quick meals, quick summer meals, summer, summer dinners, summer evenings, summer fun, summer night dinners, We Five Kings Summer Guide

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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