Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Capsule Wardrobe, Dressing Tips, Style · April 23, 2021

Why You Should Try a New Jean Style

When I heard about the videos going around with Gen Z telling Millennials their skinny jeans and side parts were out of style I rolled my eyes. Tale as old as time is one generation calling another generation grandmas. What surprised me was the reaction to the post. Women from everywhere were saying, you can pry my skinny jeans from my cold dead hands. All of the hoopla made me giggle because I can vividly remember the uproar from the generation above me when skinny jeans first came out. “There is no way we are wearing those they are only for women with no hips and no curves.”

I posted about this on Instagram when people were first talking about it. I do love skinny jeans and I continue to wear them. In my opinion jeans are really about your body type and picking the right fit is more about your shape than the trend but it was just interesting to me how fired up people were about it. Why do we cling to specific trends from our generation?

Tiffany in Old Navy extra high rise jeans - jean style
Tiffany in Old Navy extra high rise jeans - jean style
Tiffany in Old Navy extra high rise jeans - jean style

Some truth about skinny jeans.

Let’s establish this. Skinny jeans aren’t bad and I don’t think they are out of style. That being said I do think it is good to try new things but here are a few reasons why I think they won’t be going anywhere any time soon.

  • Skinny jeans are a wardrobe staple. After being around as long as they have skinny jeans have worked themselves into the category of being a wardrobe staple. Much like a shift dress they are an item that will be in style even when they are out of style.
  • Skinny jeans will also be the denim of choice for wearing with long boots.
  • Skinny jeans are versatile. You can wear them to work with a blazer, to brunch with a flat and flowy top or to dinner with a heel and sequins. They will work with just about any outfit you have.
  • Skinny jeans are a universally flattering look for a variety of shapes and also heights.
  • Skinny jeans will always highlight your shoes.

So what is “Trending” in jean style currently?

First of all there tons of jean styles. We decode them all in this post. There are a few different styles that are gaining a lot of popularity. Mom Jeans, raw hem, bootcut, wide leg and high rise, just to name a few.

For this post I am linking all Old Navy Jeans and I will tell you why. I feel like Old Navy currently offers one of the most wide-variety line of jeans. Not only as they offering different styles they are also offering three lengths in almost every size in addition to their expansive plus size collection. They are also offering pictures of models in a variety of sizes to showcase the jeans online. I have tried a lot of different jeans over the years and I always end up at Old Navy. The price point is also spot on.

What jean style worked for me and what didn’t.

I wanted to try a few different styles. I ordered a extra high waist, wide leg jean and also a mid rise, boot cut jean. To my surprise I really liked the high rise jean. My friend Kayla has been preaching to me for years about high rise jeans and I always said I didn’t like them because they pressed on my ribs. I don’t know what it was about this pair but I really loved them. What I didn’t love was the length. The wide leg jeans just felt like they needed to be cropped. Luckily the pair I bought was a raw hem so I just cut them with scissors and they are perfect,

Tiffany in Old Navy extra high rise jeans - jean style

What I didn’t like. The boot cut jeans were cute but I felt like they needed a heel to look their best. I am not wearing heels a lot so they didn’t seem practical. I may look at them again in the fall when I am wearing boots again.

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XO,

Tiffany

Tiffany in Old Navy extra high rise jeans - jean style
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In: Capsule Wardrobe, Dressing Tips, Style · Tagged: denim, jeans, three denim styles, three denim styles for spring, three denim styles you should try

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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