Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact
  • Blog
  • Shop
  • Friday is for the Girls
  • The Scope of Work Podcast
  • About

TK Creative

A hub for all things creative

  • Blog
    • Swim
    • Plus
    • Summer
    • Family
  • The Organized Social
    • Content Creation Class
  • The Scope of Work Podcast
  • Friday is for the Girls
  • About

Family, Home, Life · December 9, 2020

Setting Yourself Up for Success in 2021

Tiffany in her home office: Setting Yourself Up for Success in 2021

With the approaching new year people usually try to start new things. Set goals for the new year, making time for the gym or just be more organized in general. The new year means new things and always feels like the time to set yourself up for success.

Success means a lot of different things and is usually very individual. To me, as an Enneagram 3, I get a lot of success from achieving goals. This means that each December I am setting goals for myself, the family and for the blog. I like to make a vision board of what I think the next year will hold. To me I have had a successful year when I am able to check those boxes off.

Goal Setting

I think goal setting is extremely important. You cannot achieve things if you don’t know what you want to achieve. Visualizing what you want to accomplish allows you to set up a path to the goal. In years past I would set goal that were specific items such as…

  • date night once a month
  • gain two new blog sponsors
  • go to the gym three days a week
  • individual night out with each child once a month

Last year I changed my goal structure. It ended up being perfect for this crazy year that we had. Rather than looking to a single goal I decided to do a weekly check in with myself on things that were important to me. This was how it looked…

  • Did you meet your weekly gym goal? If not, why?
  • Did I drink enough water this week?
  • Did I feel like I stayed on my daily work tasks or did I feel distracted?
  • Do I feel satisfied with the state of our home?
  • Do I feel like I got intentional time with each kid this week and with Justin?
  • Did I stick to my daily skin care routine?
  • Is there something outstanding that is making me feel overwhelmed that it is not finished?
  • Was I able to respond to emails in a timely manner?

Goals are important but if we aren’t checking in on why we are or are not meeting them then we are setting ourselves up for failure. This year, doing this weekly check in, has helped me in a million ways. Not only was I more attentive to my own needs but I was better at refocusing myself with each change that we navigated this year.

Tiffany the Organizer

In what feels like a former life, I used to organize for people. I would help them organize their houses and closets but I also helped them organize their life. Organization is something that so many people struggle with. Especially after adding kids into the mix it isn’t easy to keep it all straight. I am the perfect example of this.

At my core I am not organized. It was something I struggled with as a kid and even into college. As a child my room was always a mess. I realized in college that being disorganized made me so frustrated and I focused my energy into making myself come up with a system that worked for me. I have always referred to this as running my life like a business.

I am in no way perfect at this. I missed something for one of the kids last week, even though it was on my calendar and my daily schedule. For me being organized is less about being perfect and more about getting the mental load out of my brain.

Virtual Calendar or Paper Calendar

I used a paper planner for years. My absolute favorite is the planner pad. When I was an event manager this planner became my favorite because it is easy to manage multiple projects at a time and move items from one week to the next. It was also bound so everything was in your calendar for that year and you could use it for reference.

I switched to a Google Calendar this year. I was hoping to get everything in one place where I could assess it at all times. The issue with a paper planner is if you forget it then you are out of luck. I can pull up my google calendar on any device with a simple log in. I can also color code things more easily without having to have multiple colored pens.

I also prefer the Google Calendar to the calendar that comes preloaded on your iphone for a few reasons. The most important being that I cannot access my iphone calendar on my computer and I like to see it on both devices.

Schedule

I have done a few different schedules over the years. I like to make one in the summer for the first few weeks just to keep me on track of things we need to do and things we want to do. 100% of the time writing things down and keeping them out of my brain reduces my mental load. It seems silly but writing down that I am going to go to Target every single Tuesday makes it easier on me.

Another reason I utilize a schedule is to make sure that I am finding time to work. If I don’t write it in on the schedule then I find myself scrambling throughout the day to find time to work. When I schedule it I feel like I have made a commitment to myself so I carve out the time. It is also easier for me to set expectations with the kids. I can easily tell them that mom is working from 9 to 10 and then we will do whatever they want to do after that is over.

This was also absolutely the thing that kept me from losing my mind the first few weeks of the lock down. It helped me to know what the kids needed to do each day for school and also kept them on track. We were also able to outline fun activities each day and I think that helped all of our mental health.

I purchased this schedule from ETSY a few months ago. I love that you can print it and color code it if you want to.

Family Calendar

As a mom I am always looking for easy ways to instill in my kids good work ethic and organization skills. Since it was a struggle for me I want to reinforce good habits now. The family wall calendar is one of those things. I put all things that pertain to the kids or the family on that calendar. Birthdays, sports, fun activities and school holidays. For one it is a visual for Justin and I to see things that are coming up for the kids and it helps me not to answer, how many more days till my birthday or when is my soccer game, one hundred times a week.

Bonus it has helped the kids with their numbers and counting too when they were little.

If you are looking to purchase one this is great!

Meal Planning

When I meal plan we eat better meals and I save money. I am not great about keeping up with it but I go through spurts and I am always happy when I do. It is easier to use what you buy when you are planning out what you will eat. If you are looking for a way to save money meal planning is a great way to do it.

I use a few different apps when I meal plan. My favorite is Mealime. It is easy to look through their recipes. You can save a weekly meal plan in the app. The grocery list is also easy to compile from the list provided.

Content Calendar

I call my work calendar my content calendar because that is my job. This is easy to utilize in any profession. I simply write down the items that need to publish on their specific day. Everything is color coded red and when it is finished and scheduled I color code it green. If I am working on sponsored content that needs to go up on a specific date or I have a deadline I also include that on my content calendar.

Remember the key to any plan is to set goals that are achievable with the plan of action you put in place. The best laid plans don’t mean anything if you don’t have a clear way you will accomplish them.

XO,

Tiffany

First time to our site? Check out more about We Five Kings here.

In: Family, Home, Life · Tagged: family life, goal setting, organizing, organizing your home, organizing your life, organizing your schedule, success in 2021

Subscribe

You’ll Also Love

Cleaning Out Your Closet: Tips for Getting It Done
Tacos
Holiday 2025: The Biggest Trends in Gifts, Fashion, and Decor

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Next Post >

5 Cardigans for Southern Winter

Search

About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch

  • A Plus Size Girl’s Guide to -Mardi Gras

  • Night Time Swimming: Perfect Dinners for the Pool

Facebook

Facebook

Instagram

Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

Work With Me

  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact

Categories

  • Style
  • At Home
  • Life
  • Holiday

Guides

  • Travel Guides
    • Caney Lake – Chatham, LA
    • Margaritaville – Biloxi
    • Southern Hotel – Covington
    • The Laurel Cottages – Laurel, MS

Copyright © 2025 TK Creative · Theme by 17th Avenue