OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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At Home, Decorating, Entertaining, Fall, Food, Thanksgiving · November 21, 2020

My Favorite Thanksgiving Sides

My favorite Thanksgiving Sides - with We Five Kings

Last week someone asked me on Instagram if our family celebrated Thanksgiving since we seemed to skip straight from Halloween to Christmas. I wanted to answer with a joke but the truth is we aren’t celebrating this year and all I can think about is my favorite Thanksgiving sides I will be missing.

Our typical Thanksgiving since I can remember has been held at my Mom’s house. We always have way too many Thanksgiving sides, my Dad gets frustrated with carving the turkey and someone burns the rolls. My kids usually ask for a scoop of everything and then end up eating pie. It’s a little crazy and crowded in my parents kitchen but it is a day I enjoy immensely.

We made the decision as a family not to celebrate together this year because of the pandemic and the cases rising in our area. I know we are all trying to do what is best but in a year marked by everything being cancelled I have to admit, I am a little sad. 2020 will be the year of blank space in a long line of traditions and while there is so much to be grateful for and hopeful for I am struggling.

Our immediate family (Justin, me, Peyton, Paxton and Porter) will be celebrating at home. We have decided not to do a traditional Thanksgiving dinner but instead make a new tradition. We are going to be doing fun appetizers, everyone gets to pick a type of pie and there will be root beer for the kids and beer for the adults. Plus there will be lots of football. However I wanted to share some of my favorite Thanksgiving sides with you.

My Mac and Cheese

I get asked for my recipe a lot and until recently I never wrote it down. I just knew how it was supposed to look. I finally made an actual recipe although I still don’t personally follow it when I am making Mac and Cheese.

Ingredients

  • Box of Elbow Macaroni
  • Stick of butter
  • 8 tbsp flour
  • 6 cups of milk
  • 8 oz cream cheese
  • 2 8oz medium yellow cheddar
  • 2 8oz sharp white cheddar
  • 1 cup parmesan
  • Salt and Pepper to taste

Directions

Cook Macaroni al dente and preheat the oven to 350 degrees. In a pot melt butter, add flour and cook over medium heat for 5 minutes. Make sure that you are stirring the flour and butter constantly or it will burn. Add milk and whisk together. When the milk is warmed through, you want to get it right before it starts to bubble, add cream cheese and allow to incorporate thoroughly. Add cheddar cheese a little at a time allow it to fully melt and incorporate each time. When you are done with the cheddar add your parmesan, noodles and mix. Pour into a baking dish and bake for 30 minutes.

Spicy Whipped Sweet Potatoes

I joined a cooking group on Facebook a few years ago and it forever changed how I make sweet potatoes. Roasting the potatoes in the oven is the hack I never knew I needed.

Ingredients

  • 4 to 5 large sweet potatoes
  • Maple Syrup
  • 1/2 to 1 Stick of Butter
  • 1/4 tsp or 1/2 tsp Cayenne Pepper
  • Cinnamon

Direction

Preheat oven to 400 degrees. Place sweet potatoes on a baking sheet and roast for 1 hour. Depending on how big your potatoes are you may need more time. I like to see the peel start to pull away from the meat of the potato and I know they are done. When finished roasting I add to mixing bowl. Add butter and maple syrup to taste and whip for 2 to 3 minutes with a stand or handheld mixer. Add a touch of cinnamon and the cayenne and serve hot!

No matter how your Thanksgiving looks this year I hope your family can be together in some way and stay safe and healthy.

XO,

Tiffany

Looking for more Thanksgiving Inspo? This is a great article on 50 more sides you can make!

If you are just ready to head to Christmas check out the Holiday Guide!

In: At Home, Decorating, Entertaining, Fall, Food, Thanksgiving · Tagged: fall holiday, thanksgiving, thanksgiving dinner, Thanksgiving holiday, thanksgiving meal

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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