Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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At Home, Decorating, Entertaining, Fall, Food, Thanksgiving · November 21, 2020

My Favorite Thanksgiving Sides

My favorite Thanksgiving Sides - with We Five Kings

Last week someone asked me on Instagram if our family celebrated Thanksgiving since we seemed to skip straight from Halloween to Christmas. I wanted to answer with a joke but the truth is we aren’t celebrating this year and all I can think about is my favorite Thanksgiving sides I will be missing.

Our typical Thanksgiving since I can remember has been held at my Mom’s house. We always have way too many Thanksgiving sides, my Dad gets frustrated with carving the turkey and someone burns the rolls. My kids usually ask for a scoop of everything and then end up eating pie. It’s a little crazy and crowded in my parents kitchen but it is a day I enjoy immensely.

We made the decision as a family not to celebrate together this year because of the pandemic and the cases rising in our area. I know we are all trying to do what is best but in a year marked by everything being cancelled I have to admit, I am a little sad. 2020 will be the year of blank space in a long line of traditions and while there is so much to be grateful for and hopeful for I am struggling.

Our immediate family (Justin, me, Peyton, Paxton and Porter) will be celebrating at home. We have decided not to do a traditional Thanksgiving dinner but instead make a new tradition. We are going to be doing fun appetizers, everyone gets to pick a type of pie and there will be root beer for the kids and beer for the adults. Plus there will be lots of football. However I wanted to share some of my favorite Thanksgiving sides with you.

My Mac and Cheese

I get asked for my recipe a lot and until recently I never wrote it down. I just knew how it was supposed to look. I finally made an actual recipe although I still don’t personally follow it when I am making Mac and Cheese.

Ingredients

  • Box of Elbow Macaroni
  • Stick of butter
  • 8 tbsp flour
  • 6 cups of milk
  • 8 oz cream cheese
  • 2 8oz medium yellow cheddar
  • 2 8oz sharp white cheddar
  • 1 cup parmesan
  • Salt and Pepper to taste

Directions

Cook Macaroni al dente and preheat the oven to 350 degrees. In a pot melt butter, add flour and cook over medium heat for 5 minutes. Make sure that you are stirring the flour and butter constantly or it will burn. Add milk and whisk together. When the milk is warmed through, you want to get it right before it starts to bubble, add cream cheese and allow to incorporate thoroughly. Add cheddar cheese a little at a time allow it to fully melt and incorporate each time. When you are done with the cheddar add your parmesan, noodles and mix. Pour into a baking dish and bake for 30 minutes.

Spicy Whipped Sweet Potatoes

I joined a cooking group on Facebook a few years ago and it forever changed how I make sweet potatoes. Roasting the potatoes in the oven is the hack I never knew I needed.

Ingredients

  • 4 to 5 large sweet potatoes
  • Maple Syrup
  • 1/2 to 1 Stick of Butter
  • 1/4 tsp or 1/2 tsp Cayenne Pepper
  • Cinnamon

Direction

Preheat oven to 400 degrees. Place sweet potatoes on a baking sheet and roast for 1 hour. Depending on how big your potatoes are you may need more time. I like to see the peel start to pull away from the meat of the potato and I know they are done. When finished roasting I add to mixing bowl. Add butter and maple syrup to taste and whip for 2 to 3 minutes with a stand or handheld mixer. Add a touch of cinnamon and the cayenne and serve hot!

No matter how your Thanksgiving looks this year I hope your family can be together in some way and stay safe and healthy.

XO,

Tiffany

Looking for more Thanksgiving Inspo? This is a great article on 50 more sides you can make!

If you are just ready to head to Christmas check out the Holiday Guide!

In: At Home, Decorating, Entertaining, Fall, Food, Thanksgiving · Tagged: fall holiday, thanksgiving, thanksgiving dinner, Thanksgiving holiday, thanksgiving meal

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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