Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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At Home, Kids, Life · May 10, 2019

Five Minutes a Day

Sunday is Mother’s Day and I have been wanting to share this with you for a while. My heart is burdened for moms out there who feel they are alone in a situation, doing it wrong or second guessing themselves. You are the perfect momma for your kids and trying your best is doing a good job. We all get it wrong now and then. Even the ones who don’t like to admit it.

Peyton has been seeing a therapist at school all year. This is something I have been somewhat private about because I am not always sure how to talk about these kind of things. It’s emotional and a lot on us and I always want people to know how amazing he is so I tend to not want to focus on the trouble we have sometimes.

Peyton’s therapist is wonderful. We could not have asked for a better person to walk into our lives as we navigated first grade. She is kind and encouraging and not only does she empower my child she empowers me. Each meeting I have had with her she talks about all the wonderful qualities Peyton has and then she will talk about how good of a job I am doing. It’s impressive how she always makes me feel amazing in a situation that could make you feel less than amazing.

A few months ago we sat down and she said, I need to tell you something. She began to tell me that when she asked Peyton about things at home he said that Daddy plays with him but Mommy does not. My heart actually sank into my stomach. He wasn’t wrong. Many night Justin comes home from work and takes them into the yard to play or to the gym and I work or catch up on things around the house.

I said, I will spend more time with him and take him out once a week or things like that. Being the intuitive she is she immediately noticed the change in my demeanor. She looked at me and said, you are doing the best you can with the tools you have. I am going to give you a few new tools to use and we will work on this together. You didn’t do anything wrong. You are caring for him like you know to care for someone and he just needs something a little different.

She told me that what she thought would work would be giving him 5 minutes a day that were uninterrupted Peyton and Mommy time. It was a time to do something together, face to face, to create a special space. This was time he would grow to count on and know that he could trust me in those moments. That I wasn’t going to get up and get his brother a cup of juice or wash the dishes or change a diaper. I was going to be right there with him.

As adults we always think about fixing things in big ways rather than looking for small changes that we can make. Those five minutes a day have become a sacred space. I have learned more about Peyton’s affinity for art, his difficulties with things in school, situations with friends than I ever would have learned on a monthly night out with him. It wasn’t about the grand gesture. It was about small calculated, meaningful moments that we both needed more than we know.

Right now I am just doing this with Peyton. As we have parented longer we have realized that our kids have individual needs. Currently this is one of his. As we navigate raising these boys their needs will grow and change and we will assess those changes along the way too.

Momma don’t make your job any harder. Don’t let the mommy guilt seep in. You are a wonderful mother and doing the best you know. The next time you encounter a hard spot with your little don’t grab at the big solution to fix it. Think about that small, almost miniscule thing you can do and change it there. Remember that a boat stays on course with minute changes…

Also, I wanted to add. If you are in a situation where your child is in therapy and your therapist isn’t meeting your needs, change therapists. Childhood is too short to have your kid working with the wrong therapist. Like anything therapy is about the connection between the child and the therapist. You can go to the best therapist in the world and if it isn’t the right fit for your kid it’s the wrong therapist.

XO,

Tippy

In: At Home, Kids, Life · Tagged: mom, mom of boys, mother's day, school, therapy

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Comments

  1. Brittany says

    May 10, 2019 at 7:56 pm

    This is so encouraging. I am the same way – always ripping and running, and I have to be intentional about carving out small, intentional moments with my kiddos. Thanks for this reminder ❤️

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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