Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
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Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Kids, Life · May 10, 2019

Five Minutes a Day

Sunday is Mother’s Day and I have been wanting to share this with you for a while. My heart is burdened for moms out there who feel they are alone in a situation, doing it wrong or second guessing themselves. You are the perfect momma for your kids and trying your best is doing a good job. We all get it wrong now and then. Even the ones who don’t like to admit it.

Peyton has been seeing a therapist at school all year. This is something I have been somewhat private about because I am not always sure how to talk about these kind of things. It’s emotional and a lot on us and I always want people to know how amazing he is so I tend to not want to focus on the trouble we have sometimes.

Peyton’s therapist is wonderful. We could not have asked for a better person to walk into our lives as we navigated first grade. She is kind and encouraging and not only does she empower my child she empowers me. Each meeting I have had with her she talks about all the wonderful qualities Peyton has and then she will talk about how good of a job I am doing. It’s impressive how she always makes me feel amazing in a situation that could make you feel less than amazing.

A few months ago we sat down and she said, I need to tell you something. She began to tell me that when she asked Peyton about things at home he said that Daddy plays with him but Mommy does not. My heart actually sank into my stomach. He wasn’t wrong. Many night Justin comes home from work and takes them into the yard to play or to the gym and I work or catch up on things around the house.

I said, I will spend more time with him and take him out once a week or things like that. Being the intuitive she is she immediately noticed the change in my demeanor. She looked at me and said, you are doing the best you can with the tools you have. I am going to give you a few new tools to use and we will work on this together. You didn’t do anything wrong. You are caring for him like you know to care for someone and he just needs something a little different.

She told me that what she thought would work would be giving him 5 minutes a day that were uninterrupted Peyton and Mommy time. It was a time to do something together, face to face, to create a special space. This was time he would grow to count on and know that he could trust me in those moments. That I wasn’t going to get up and get his brother a cup of juice or wash the dishes or change a diaper. I was going to be right there with him.

As adults we always think about fixing things in big ways rather than looking for small changes that we can make. Those five minutes a day have become a sacred space. I have learned more about Peyton’s affinity for art, his difficulties with things in school, situations with friends than I ever would have learned on a monthly night out with him. It wasn’t about the grand gesture. It was about small calculated, meaningful moments that we both needed more than we know.

Right now I am just doing this with Peyton. As we have parented longer we have realized that our kids have individual needs. Currently this is one of his. As we navigate raising these boys their needs will grow and change and we will assess those changes along the way too.

Momma don’t make your job any harder. Don’t let the mommy guilt seep in. You are a wonderful mother and doing the best you know. The next time you encounter a hard spot with your little don’t grab at the big solution to fix it. Think about that small, almost miniscule thing you can do and change it there. Remember that a boat stays on course with minute changes…

Also, I wanted to add. If you are in a situation where your child is in therapy and your therapist isn’t meeting your needs, change therapists. Childhood is too short to have your kid working with the wrong therapist. Like anything therapy is about the connection between the child and the therapist. You can go to the best therapist in the world and if it isn’t the right fit for your kid it’s the wrong therapist.

XO,

Tippy

In: At Home, Kids, Life · Tagged: mom, mom of boys, mother's day, school, therapy

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Comments

  1. Brittany says

    May 10, 2019 at 7:56 pm

    This is so encouraging. I am the same way – always ripping and running, and I have to be intentional about carving out small, intentional moments with my kiddos. Thanks for this reminder ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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