Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
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Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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midlife, Style · February 5, 2019

Athleisure and the Gym

I like to tell this story every year because it reminds me of how this all started. When I started my blog I had a totally different focus. I really wanted to write about food and meal planning and healthy eating with kids. I have always loved fashion and since I was writing about health too I decided to publish a post about what to wear to the gym when you don’t have time to go home and change before running errands.

Boom. Just like that the post blew up and I started focusing my writing on fashion and shortly after opened my bigger blog We Five Kings.

Two years later and I still find myself rocking looks like this on the regular.

I need to be in the gym. At my age and with my family history being in the gym isn’t just something I am doing for a superficial look. I need to add muscle to my body and work on my cardiovascular system because I want to be the active mom my kids need.

Going to the gym and then having a full list of things to do means that I don’t always have time to change. Finding gym attire that I am comfortable wearing to the store, park, school or even to meet clients is important to me. It’s ok to be relaxed but I don’t want to look sloppy.

Outfit Details {This contains affiliate links}: Top // Pants // Shoes

Some Truths About This Last Year…

This last year has not been easy for me. I had a long term major weightloss journey that flipped into a major weight gain. I made bad choices in both the way I was trying to lose weight, keep the weight off and the way I was eating. I wasn’t taking care of myself or my thyroid issues and everything snowballed into me being miserable.

August thru October last year was a really low point for me until I finally found a doctor who realized how bad my thyroid levels were. Finding a reason you aren’t feeling good is awesome but it doesn’t mean that things get fixed immediately. I would say at this point I am about 75% of where I would want to be with my exhaustion and anxiety. It’s managed but it can always be better.

What Helped?

This makes going to the gym my job. I don’t break appointments with my boss and I am not going to break an appointment with myself. Through everything I have done these past few months to feel better the gym has been one of the best. It makes me feel strong and confident and unlike just eating healthy I feel like I am watching the results in the mirror as I workout.

Building muscle was a priority so I went right to my trusted trainer Christine White for advice and a workout schedule. She keeps my workouts short but heavy and minimal breaks. I am really getting the most out of the thirty minutes I am in the gym. ***It is important to know that Christine and I worked on this routine for ME and MY BODY. I want to be clear that I am not advocating that this routine is right for everyone.***

This is my weekly routine…

  • Monday: Barre Class
  • Tuesday: Upper Body (shoulders, back, biceps)
  • Wednesday: Legs (squats, calves and deadlifts)
  • Thursday: Off or spin (depending on how I am feeling)
  • Friday: Upper Body (chest and triceps and some biceps)
  • Saturday: Legs (lunges and calves)
  • Sunday: Off or walk the neighborhood with the kids

Resting.

The second thing I have done to help myself is resting. I used to put a lot of guilt on myself when I rested. I would think of all of the things that I should be doing and why I needed to stand up. Allowing myself to rest has been imperative. My body was cryting out for me to stop and all I was doing was blaming it for not doing more. This is so backwards. We need rest. In fact as we age we need more rest especially when we are in the thick of a stressful season like raising three small kids.

Rest doesn’t make us weak. In fact it makes us strong.

I will always struggle with my weight. I will always struggle with my thyroid. I can’t change that but I can change the way I feel and this is a start.

XO,

Tippy

In: midlife, Style · Tagged: addidas, athleisure, champion c9, goals, gym, gym days, gym style, healthy, healthy lifestyle, healthy mom

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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