Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion · May 14, 2018

Little Black Dress Initiative

When I was approached by the Junior League of Greater Covington President last year about spearheading the Little Black Dress Initiative I was excited.  I love dressing so I thought it would be a great fit for me and I had been looking for a new focus within the league.

The Little Black Dress Initiative (LBDI) was started by the Junior League of Atlanta as a public awareness and fundraising campaign.  Participants in LBDI agree to wear the same little black dress for five consecutive days using their creativity to style the dress differently each day and do a lot with a little.  Each participant tires to get pledges for the days she will be wearing the dress so that the Junior League can turn around and pour those funds back into the community.

In the community LBDI is an awareness campaign to the fact that there are many people in what is considered working poverty.  In fact it’s estimated to be more than 9.5 million people in the labor force.  The fact is that a working wardrobe is something that many of us take for granted.  The new dress for a presentation or suit for a job interview.  In reality that isn’t a luxury that a lot of people have.  LBDI was created for participants to reflect on how this may effect their self esteem or even their potential working opportunities.

I divided the week up for everyone into theme days to make it easier to plan outfits.  Monday was pearls in memory of the late Barbara Bush.  Tuesday was lights and brights.  Wednesday was on Wednesdays we wear pink.  Thursday was Influential woman’s day.  Friday was casual Friday.  These were some of my outfits for the week.

My dress was from Hazel and Olive.  Accessories came from Au Darling, Style Encore, Nordstrom and some of my Grandmother’s vintage pieces.

I tried to really use my time this past week to reflect on what it’s like to be in a position of working and still not being able to get your head above water.  While you can never truly put yourself in someone else’s shoes you can gain perspective.  I wanted this event to be fun and I also enjoyed getting to stretch my accessorizing muscles but I tried to take a little time each day to reflect.  Working poverty is something that many of us don’t think much about.  I hear people talk frequently about how people on government assistance are likely not working.  In truth there are many people who are working one, two or more jobs and are still not able to provide what their household needs.  It’s serious and I didn’t want to take it lightly.

Some of my thoughts…

  • This is a superficial thought but around day 3 I started being self-conscious about what other people were thinking about me being in the same dress every day.
  • I spent some time thinking about the pressures I faced in my last job and then added to that the stress of worrying about how I was going to pay the rent or electric bill or even get groceries.
  • As a mother how would I feel working more than one job and having limited access to seeing my kids and being an active participant in their education.
  • How would I navigate finding affordable but quality childcare for my children.
  • What would it be like to want to apply for a job in a professional setting but not have the right clothing for the interview or to wear if I was able to get the job.
  • What would it be like to lose sleep over things like rent, electricity, tuition, taxes, child support payments, uniforms, registration fees, sports fees, groceries, medical bills and on and on?
  • How could it impact my state of mind to always be working but never make any headway with the mountain of money I owe or needed to come up with?

This week really opened my eyes to situations people may be facing.  To know that 2/3 of hourly workers are women who receive no paid sick time.  That  9.5 million people in the workforce fall below the poverty line.  I gained a lot of perspective on other peoples situations and also inspired me on how I want to run this event next year.

I want to personally thank Cyndi Bellina for entrusting me to chair this event.  I also want to thank Michelle Davis, Jessica Bahr, Elizabeth Westervelt (and Fergie), Patti Oppenheim, Kayla Tolar, Leigh Ann Wall, Kellie Mayer and Cyndi Bellina for participating in this event.  I am looking forward to growing this event even more next year.

XO,

Tippy

In: Fashion · Tagged: au darling, community, hazel and olive, Junior Leage, Junior League of Atlanta, Junior League of Greater Covington, Little Black Dress Initiative, northsore life, style encore, working poverty

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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