Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home · November 3, 2017

How do you refresh and renew when traveling isn’t an option?

I have been seeing several friends of mine traveling with their spouses and they always comment how having the alone time traveling leaves them feeling refreshed and renewed in their marriages.  I totally get what they are saying because when Justin and I travel it is always so nice to just have that one on one time.  However with three kids and busy schedules and one spouse not working traveling alone for a weekend or longer isn’t always an option for us.  Also, at this time in our lives any extra money we have for traveling we want to bring the kids with us so the couples trips are on the back burner for now.

Justin and I have a very intentional marriage.  Meaning that we put a lot of emphasis on the couple first and our family second.  We both strongly believe that this is a key to a successful marriage for us and while our marriage is far from perfect we do believe it has kept us both feeling satisfied in the midst of being in the trenches.  I was thinking over the weekend how connected I feel to him and how I do feel a sense of renewal in our relationship even though we don’t get to go away together as often as we would like.  It’s very easy to let the business of life and especially with having kids get in the way of putting each other first.  How do you keep that connection in the midst of the chaos?

Date Nights… ok, so I know that this is always a go to piece of advice that people give but the truth is that date nights are not always an option because of timing or budget so these are a few creative ideas.  This past year we have hired a weekly babysitter for the first time since we have had kids.  She is young so we have her come early.  She does dinner and gets the kids dressed for bed and we are home by 7:00.  It’s an easy job for her since she is saving for a car and it’s great for us because we get two to three hours of alone time, dinner and usually a trip to Target together.  It has been nice to count on and look forward to the time together each week.  Now a weekly date night may not be able to work for you but start with getting out once a month.  Plan a sitter way in advance and then get it on the books.  You don’t have to spend a lot either.  Think about things that you can do free or even cheap like making a picnic and eating in a park or going to the book store together.  Another thought if you can’t get away from the house at all is get the kids interested in something like a new movie or playing in the yard and just eat dinner the two of you while they play.  You are still getting that quality time without having to leave the house.

Talking… This is something that seems so silly but in reality you need to be intentional about it.  I noticed several years ago that Justin and I would go days without talking.  I don’t mean that I was giving him the silent treatment I just mean that after the day was done I was telling him about things that happened with the kids or something that needed to be done around the house but I wasn’t telling him anything about my day.  More importantly I wasn’t asking him about his.  Talking about things that happened or how you felt or an idea you had are important.  There are a lot of times I don’t want to bother him with silly details like what I want us to wear for Christmas pictures or he doesn’t want to worry me about things that happen at work so we just don’t tell each other.  In reality it should be important to your spouse to hear those “silly” details because they are important to them.  When I started getting interested in his work he started asking me more questions too.

Movies and Books… The kids go to sleep at some point each night.  Finding a movie or a show or a book that you can both get into is fun.  Also, things like watching sports with him if that is what he is into.  Just sitting next to one another is nice some nights.  Especially the days I am just talked and touched out.

Projects… It’s not just fun to do a project together it’s also fun to plan a project together.  Justin and I are always sketching out our dream backyard, pool or an addition that we would like to add one day.  We also love doing a project together.  The other day I mentioned to him that I thought I may want to move some of the furniture around in the living room.  We looked at it and ended up doing it that night.  We often pick project weekends where together we tackle a bunch of things at once.

Marriage isn’t always easy and we have had years when it seems like we argue more than we get a long but that is just life.  The truth is that all your years aren’t going to be good years but it’s how you deal with the slopes that makes the rises great.  Intentionally choosing to honor one another is what makes marriages not only work but fun to be in.  It’s not just about him either.  You have to be willing to step up and make the first step too.  I always think about how if I want Justin to do something or make something a priority than I have to be willing to take the first step and do it for him.  I’m the one who started the idea of our weekly date nights but now he is the one who remembers the money for the babysitter each week and picks out a new place to go.

One day we will travel again but for now it is possible to feel connected and refreshed just simply making small efforts.

XO, Tippy

In: At Home · Tagged: date nights, happily married, husband and wife, justin king, marriage, relationships, staying married, tiffany king, tiffany morgan king, we five kings, we five kings blog

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Comments

  1. Candace King says

    November 3, 2017 at 7:48 am

    Awesome post Tiffany!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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