Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Fashion · June 26, 2017

Casual Shorts… Dressy Shorts…

Shorts are one of those staple summer items like sundresses.  In the winter we want all the accessories and in the summer we want shorts for every occasion.  Gym shorts and lounging shorts and casual shorts and dressy shorts.  The list is endless.  It feels like you could have 100 pairs of short and still not have enough but in reality do you really need that many?

The last few years I have found a short that meets in the middle of the dressy short and the casual short.  They are the short version of Old Navy’s Pixie Pant.  This short has nice structure and a flat front plus belt loops so it has a more dress feel.  The fabric is a cotton with some stretch so it feels more casual but still hugs your hips like a dress short.  They work well with heels, wedges or sandals and come in a variety of colors.  Plus Old Navy has the best sales so there is no reason to pay full price.

Dressing up your shorts…

Dress shorts are kind of becoming the new mini skirt.  I have been mixing them in for date nights and brunch and have even found an occasion to wear them to a baby shower.  The importance with distinguishing a dress short from a casual short is 1. shoes, 2. top and 3. jewelry.

Shoes.  This always sets the tone for any outfit.  If you pair it with a flat or a sandal chances are you will be dressing down your look.  If you are really married to wearing a flat with your dress shorts make sure it is a pointed toe or try a fancy pattern or fabric.  If you really want to make sure your outfit reads dressy than go for the dressier shoe.  A heel or a thin wedge will work and if you want to go the extra mile choose something in a metallic.

Top.  Think about fabric and pattern.  Stay away from cotton tops if you are trying to dress up your look.  Bold patterns, thin straps, lace, thin dainty fabrics always make a look more polished.  When I am dressing up I am not usually one to wear a belt that shows.  However if you pick a top that is going to show your belt make sure that you pick something thin and perhaps in a metallic or a patent leather.  Both will help to dress the look up a little.

Jewelry.  This would be an opportunity that you would want to wear a bracelet, necklace and earrings.  A little more accessorizing than normal will be sure to make you look dressier rather than casual.

Dressing down your shorts…

There aren’t too many rules for keeping a short looking casual.  In general shorts are usually viewed as a casual piece of clothing.  But if you are wanting to look a little more pulled together than just a short and a tank top a peplum tank or tee is always a great option.

The outfit I put together for this post is what I would consider dressy casual.  The top is cotton but has a peplum so it made me feel a little more put together than a casual shirt would have.  I have worn this outfit to brunch and also to a school picnic for the boys preschool.

The shirt and shorts both come in a variety of colors.  Bonus is they are both on sale currently!

Top: Old Navy Peplum Tank
Shorts: Old Navy Pixie Chino Shorts
Shoes: Tory Burch Moore Metallic Thong Sandal
Necklace: similar here
Bracelet: Custom Golden Lily.  Similar here

I just want to take a second to thank Melissa Breedlove who has been taking all of my blog pictures!  She is so amazingly talented and I am loving that I get to work with one of my best friends.  Check out her page as she is taking clients again and I am so excited to see all of her real life photos!  Melissa Breedlove Photography.

XO,

Tippy

In: Fashion · Tagged: casual fashion, casual shorts, covington, date night fashion, dressy shorts, fashion, justin king, La Lou, mandeville, northshore, old navy, peplum, summer, summer fashion, summer style, tiffany king, tiffany morgan king

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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