Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact
  • Blog
  • Shop
  • Friday is for the Girls
  • The Scope of Work Podcast
  • About

TK Creative

A hub for all things creative

  • Blog
    • Swim
    • Plus
    • Summer
    • Family
  • The Organized Social
    • Content Creation Class
  • The Scope of Work Podcast
  • Friday is for the Girls
  • About

The Laurel Cottages – Laurel, MS

{The Laurel Cottages gifted me two nights in their beautiful home for me to compile a travel piece.}

The Laurel Cottages Travel Guide Header

“My favorite vacation destination is anywhere” – me

Anytime we travel that place is my favorite. I find myself when we travel. Short road trips or long journeys across oceans, I just enjoy being somewhere new. I am always excited to arrive and I never want to leave. I have left a little piece of my heart in each place we have ever visited. From Maui to Chicago to Florence to Laurel my heart loves breathing in the air of a different location.

Greetings from Laurel mural in Laurel, MS

Welcome to Laurel, MS. A small town north of Hattiesburg this is the perfect little get away from New Orleans. Everything here is picture perfect. From the brick streets, to the Norman Rockwell store fronts and the shop owners who hug you upon leaving. Everyone here is happy and everyone here loves this town. It is apparent from the time you enter until the time you leave, a piece of Laurel lives in each of their souls.

I have never been to a place quite like Laurel. As soon as the Laurel Cottages offered me a stay in their Airbnb I started doing research on the city. Owner Mallorie was quick to send me a city guide and tell me about all they had to offer. I wasn’t sure if I wanted to do this as a couples trip or as a family but I quickly realized Laurel had a lot of offer for all of us.

Laurel, MS

History

Laurel, MS was a lumber town and was founded in 1882. Many of the homes in the city date back to the early 1900’s. Harvesting yellow pine, Laurel flourished milling more pine than anywhere else in the world. Like many towns across the US Laurel saw a drastic population decrease in the 60’s which started a decline of the city.

About 12 years ago, newly married, Jim and Mallorie Raspberry saw a need to revitalize their community. It started with one building and a few of their friends who committed themselves to bring life back into the beautiful community. In 2017 HGTV aired the first episodes of Home Town with Ben and Erin Napier highlighting their home renovations and restoration in Laurel. Today the Raspberry, Napier and Nowell Families are co-owners of the Laurel Mercantile and the Scotsman Co, General Store.

Laurel is back to a beautiful and thriving community with a focus on grabbing your attention and having you… Come on down to Laurel!

The Laurel Cottages

The Laurel Cottages

Owners Jim and Mallorie Raspberry generously invited us to stay in their Laurel Cottages for the weekend. Their home was originally built in 1909 by the Gilroy Family. The Raspberries took over the home and property three years ago. They renovated two cottages to use as Airbnb rentals and then renovated the home they live in. The house sits on 3 city lots that span from 6th street to 7th.

Historic Home in Laurel, MS

The home and property are innately southern and expansive. Touches of the original owners are still visible from the deep green color of the exterior of the home to the brick pathways hidden in the shrubs leading to neighbors homes. It is easy to sit outside with a cup of coffee and get lost in the silence of small town living.

There are three rentals on the property. The Home Town Cottage, The Carriage House and the Air Stream. We stayed in the Home Town Cottage which is located on the bottom floor.

The Laurel Cottages and Airstream
The Laurel Cottages
The Laurel Cottages bedroom

Where to Eat

For a small town Laurel had a good selection of restaurants. We tried as many places as we could but there are only so many meals you can eat. I am going to list them in the order we liked them and then give a few suggestions on places we wish we would have tried.

Mimmos. Hands down everyone in the family agreed this was our favorite meal. The pasta was delicious, kids loved the pizza and the garlic knots were perfect. Justin and I split the mussels which is one of my favorite seafood dishes and they were perfectly cooked.

The Loft. The Loft was really equally as delicious as Mimmos but the experience was a little different. There isn’t a lot of waiting room so things were a little touch and go with the kids for a bit. Once we sat down the food was delicious and the service was great. The waitress was super accommodating with the kids who were overly hungry and tired by the time we got our food. I read an online review which said there steaks were delicious but the burgers were really something special. I decided to try a burgerand they were right. Justin tried one of the shrimp dishes and loved it.

The Loft Restaurant Laurel, MS
Burger from the Loft in Laurel, MS

Phillips Drive In. Saturday we were looking for someplace that was easy and fun for the kids. The outdoor drive-in was perfect. Basic items like burgers, hotdogs, corndogs, onion rings and fries. I wanted to try the milk shake but we were headed to Shug’s next so I didn’t try. Side Note, they take credit cards! I was a little worried when we pulled up that they would be cash only. Only downside was there is not a public bathroom so plan accordingly.

Phillips Drive Inn

Shug’s. I was the most EXCITED about trying out Shug’s. They are a bakery and candy shop but they also serve scoops of cookie dough in a variety of flavors. I thought the kids would be ecstatic to try the cookie dough but they were not into it…which was fine because more for me! I loved the pumpkin spice which should surprise no one. The boys didn’t get left out so don’t worry. They each found something in the sweet cabinet to eat.

Shug's Cookie Dough and Candy Bar

Pearl’s Diner. Not eating here is the only disappointment of the trip. Pearl’s is serving up good old fashioned southern soul food and it smelled delicious. One of the boys said they couldn’t possibly eat chicken with a bone in it and to avoid a meltdown we decided to go somewhere else. It’s possible I may drive up there for lunch in a few weeks because the desire to try her mac and cheese and greens is real bad.

Café La Fleur.

Lee’s Coffee and Tea.

Sweet Somethings.

What to Do

Home Touring. This was something I was so excited to do when we decided to come to Laurel. I knew the houses would be large and beautiful southern manors. Sixth street did not disappoint.

The Laurel Cottages
Home on 6th street
Home on 7th street

Laurel Mercantile and Scotsman General Store. These were both on our list for the boys. We picked up a few Christmas gifts at the Mercantile from their extensive collection of stationary, candles and real deal flannel shirts. The General Store was one of the kids favorite stops. We found candy, maple syrup and a beautiful assortment of jams.

The Knight Butcher. This was Justin’s pick. The Knight Butcher is a authentic butcher shop with more meat selection than you know what to do with. They offer fresh meats and also frozen for you to take home with you. The shop also has it’s own line of jerky which was what Justin was looking for. Oh and they are also known for their fudge counter.

Sweet Somethings. Bakery on the bottom floor. Airbnb on the second floor. Best pies in town!

Leontyne Price Park. This park contains the Greetings from Laurel postcard mural and also a outdoor musical park. Kids can play all of the instruments within the park to their hearts content making beautiful sounds for all of Main Street.

Lauren Rogers Museum of Art.

Gardiner Park.

Trustman Art Park.

Shopping

Crescent Line Toys. This was one of our favorite shops. The owner could not have been nicer or more educated about his toys. He was fun and let the boys play with so many things although their favorite was the large wooden train in the middle of the store with the big bell. The highlight of this little gem is the fact that he stocks so many older toys from when I was a kid. Things like wooden pick up sticks, spirographs and light brights.

Crescent Line Toys Laurel, MS
Crescent Line Toys Laurel, MS

Southern Antiques and Gift Mall. Something for everyone!

Guild and Gentry. Gentleman’s shop in the front and barber shop in the back. It is the perfect one stop shop for southern men.

The Boutique on Central. This shop was so cute and carried a lot of boutique items from XS to 3XL. The shop owner was friendly and ready to help. I found so many cute things!

Murals

In my research before going to Laurel I knew about the large red Welcome to Laurel mural and the one on the side of the Laurel Mercantile. I didn’t know how many little gems their were…both new and old! If you are looking for a family picture location or an Instagrammable location this may just be it!

Everything from the murals, to the window signs in the storefronts has hand painted elements.

Laurel Mercantile Mural
Location: Laurel Mercantile
Welcome to Laurel mural
Location: 6th and Central Ave
Artist: Erin Napier and Will Sellers
Laurel looks good on you mural
Location: 6th Avenue
Artist: River Prince
Greetings from Laurel mural
Location: Central Ave. in Leontyne Price Park
Artist: River Prince
Be Kind mural
Location: 6th Ave on Central Creativity
Artist: River Prince and Will Sellers
Laurel, MS mural
Location: West Oak and Front Street

Final Thoughts

We truly loved our time in Laurel. It would be a great escape for a romantic trip, relaxing girls weekend or fun family road trip. Whatever you are looking for Laurel has a lot to offer! We hope to visit again soon.

Laurel Mercantile

Search

About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch

  • A Plus Size Girl’s Guide to -Mardi Gras

  • Night Time Swimming: Perfect Dinners for the Pool

Facebook

Facebook

Instagram

Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

Work With Me

  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact

Categories

  • Style
  • At Home
  • Life
  • Holiday

Guides

  • Travel Guides
    • Caney Lake – Chatham, LA
    • Margaritaville – Biloxi
    • Southern Hotel – Covington
    • The Laurel Cottages – Laurel, MS

Copyright © 2025 TK Creative · Theme by 17th Avenue