Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Travel Guides

Ocean Spring, MS Header
Caney Lake Travel Guide
Laurel Mississippi Travel Guide
Margaritaville, Biloxi, Mississippi Travel guide
The southern Hotel, Covington, Louisiana Travel Guide
Walt Disney World Travel Guide

We love to travel as a family.  Most of our trips until now have been short jaunts to the beach or to visit family.  However, this year we are planning some bigger trips and I wanted to share more about how we travel with all of you.

Everything I post on here will be places we have actually traveled to with the kids, but we will update them with tips and suggestions we receive.  I am also excited that these pages will be a collaborative effort with my husband Justin.

So, before you explore the Travel & Event Guides, I want to share some of our tips and tricks for packing and traveling with kids.

Traveling with Kids

  • Toys.  This is a big question I get.  Do we allow the kids to pack toys or not for a trip?  This is the simple answer.  Yes.  They are each allowed to bring one toy, one stuffed animal and their tablet.  We also bring crayons and coloring books sometimes too.
  • Snacks.  This is an affirmative.  No matter how far we are going or where we are going, we are bringing snacks.  I keep them in the hotel room to avoid paying the hotel prices for a bag of chips.  I also make sure to bring their absolute favorite things so that they will be more exited to eat what I brought rather than what the hotel has.
  • Games.  If we are on a road trip, I always have a game up my sleeve.  I spy or 20 questions or an animal game.  I can literally make things up at the drop of a hat.  When they get to squabbling about something in the car I yell out, LET’S PLAY A GAME.  Works like magic.

Packing with Kids

The hardest thing about packing a family of our size (5 people) is the sheer number of essentials you need.  No matter if we are traveling for a day or 10, we always need the same essentials.  I have come up with a few guidelines for packing and am also going to include my packing matrix in this section.

The biggest issue for most people is over packing.  This just weighs you down when traveling but it can make coming home and unpacking a nightmare too.  Think about what you are going to be doing on vacation.  Do you really need two outfits per day, or will you be at the beach and mostly in a swimsuit?  Do you really need all the toiletries in your bathroom or are there some you can buy there, or the hotel will provide you? These are all things we think about before we even start packing.

Packing Matrix (based on a 5 day trip):

  • Me: 5 daytime outfits, 2-night outfits, 1 pair of pajamas, 3 pairs of shoes.  If we are going to the beach add 2 swimsuits and 2 cover-ups.
  • Husband: 5-day outfits, 2-night outfits, 1 pair of pajamas, 2 pairs of shoes.  If we are going to the beach add 2 swimsuits and 2 t-shirts.
  • Kids: 5-day outfits, 5-night outfits, 2 additional in case something happens, 2 pairs of shoes, 1 pair of pajamas.  If we are going to the beach, I would trade out the 5-day outfits for 2 swimsuits and 3 t-shirts.

Big Events with Kids

  • Backup plan.  We always have an exit strategy.  We always know in advance what we will do if it starts raining or one of the kids loses their minds!  We park close and pay a fortune, but it gives me the peace of mind to know that I can leave at a moment’s notice if we need to.  Now that they are older this isn’t as much of an issue anymore, but it used to calm my nerves.
  • Emergency Plan.  This is something that I hate that we have to do but has become one of the most essential things on our list.  What if there is an emergency?  What if there is a situation with a bomb or a shooter or some other catastrophic event like a fire.  If we are separated where is our home base?  If we can’t use our phones, where are we meeting.  We always choose a place when we are walking in and discuss it with the kids.  If something happens, we meet here, ok?  Sometimes they will ask us what we mean, and we always say, if there is a reason you need to meet us here you will know.  They don’t question it, but I am sure as they get older, they will ask more, and we will answer them then.  I am confident that they will know what we are talking about if the situation ever arises.
  • Food and Drink.  I like to have an idea of where the food and drinks are as well as the bathrooms.  This is great information because you know as well as I do if the kids get hungry, they usually need to eat right then.  I always have emergency rations in my bag.
  • Location.  We always pick a place close to the bathrooms and the food.  Especially at events like Jazz Fest and French Quarter Festival we never go in the middle of the crowd or too close to the stage.
  • Essentials.  No matter where we go my bag is always packed with the following: snacks, water, sunscreen, sunglasses, Band-Aids, Benadryl, wipes, a small umbrella, suckers or skittles, a blanket or towel they can sit on.  In the car I also bring an extra set of clothes.

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

Work With Me

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Guides

  • Travel Guides
    • Caney Lake – Chatham, LA
    • Margaritaville – Biloxi
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    • The Laurel Cottages – Laurel, MS

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