Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Fun, Kids, Life, Mardi Gras · January 11, 2023

My 10 Must Have Mardi Gras Items

Our family on St. Charles for Krewe of Iris.

For our family, Mardi Gras is the best time of the year. We try to get to as many parades as we can during the parading season… even on school nights. Going to the parades for so many years I have a few items that are on my must have list and I am going to share them with you.

For those of you that aren’t from here I will fill you in a little. Mardi Gras Day is February 21, 2023. For the three weeks prior, there are parades all over New Orleans and surrounding areas. Starting the Tuesday before Mardi Gras Day there are parades every night and all weekend long. We really enjoy getting to see our city explode with excitement.

Mardi Gras parades are packed which means there can be long lines for food and drinks. There also may be waiting time before or between krewes. I love having everything I need, and I am sharing my must haves with you!

{This post contains affiliate links.}

Ladder

We sold our big Mardi Gras parade ladder several years ago because the boys were really getting too big for it and getting them in and out was a struggle. My friend had these ladders, and the kids can just stand on them. A lot less of a struggle to bring to the city and easier for the kids to go up and down. Justin and I can even stand on them comfortably if we need to get up high.

Four Step Ladder from Amazon

Light Up Laces

The kids love them, and I can see where they are. Two birds, one stone. I have seen a lot of people on the route with these laces and also the shoes.

LED Light Up Shoe Laces

Bead Bag

Mardi Gras riders are generous and kind. They are going to load you down. You have to have something to bring all the goodies home. I just saw this bag at Loula’s and it is perfect.

Loulas bead bag

Wagon

We use this wagon for sports, festivals and Mardi Gras. It folds up easily so we can get it in and out of the car but it is so helpful with bringing things down to the route.

collapsible wagon

Ice Chest Backpack

This is my newest addition to this post. I purchased this for the beach last year, but it is become one of my favorite items. It keeps your hands free, and it will keep your drinks cold all day.

Backpack ice chest

Wipes

Mardi Gras is fun, but it is also dirty. You are always going to have sticky or wet throws, there isn’t always toilet paper in the port-o-potties, and you are going to want to clean your hands before you eat. Believe me, of all the things I listed this is the most important.

Entertainment

Obviously, the parade is the main attraction but what if you have to wait? Sometimes we get to parades 2 hours before they roll and there is always wait times between the parades too. I always have a ball or something in my bag for the kids. Last year I saw a lot of families bring chalk and decorate the roads. Anything you can think of to keep everyone entertained.

Emergency Items

I have this first aid kit on me at all times. It easily slips into my purse, but I bring it to sports events and all the parades. It never fails that someone gets their hands stepped on or scrapes a knee. Also, a garbage bag or a few. I don’t like leaving trash on the route even though that sounds ridiculous because there is so much left behind. It’s just a personal thing so we collect all of our trash and bring it home to throw away. Another thing I use them for is wet throws. We have gone to several parades in the rain, and it is great to have something to put all the wet things into.

Fanny Pack

Keep your valuables close to you. Yes, there is always a chance that someone can steal something, but you can also drop things in the crowd. I keep everything important as close as possible. I have two options for you.

Justin bought this for me for Christmas and it is pricey, but I use it so much already. There are smaller options that are more affordable but I decided to get all the options on this one so I could carry everything.

Bandolier bag

I love this one too and it is a little more festive and fun!

Fleurty Girl Fanny pack

Anything you think I need to add to this list? Let me know!

XO,

Tiffany

In: At Home, Fun, Kids, Life, Mardi Gras · Tagged: carnival time, costumes, epiphany, family fun, family gras, mardi gras, mardi gras parades, mardi gras style, parades, parading, twelfth night

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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