Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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10 things, Fashion, Shopping, Style · June 16, 2021

4 Styles of Shorts You Need This Summer

The official start of the summer season is this weekend but here in the south we are well into the summer heat and humidity. Although I am typically a dress girl I find myself wearing shorts more and more. Today I am going to round up 4 styles of shorts you need this summer.

Tiffany in shorts - 4 styles of shorts you need this summer
4 styles of shorts you need this summer

This summer I am finding myself reaching for shorts as my go to. Shorts can be great for comfortable, casual outfits but they also work really well for dressed up looks too. If you live in the south like me you know that shorts will work in your wardrobe from now until October.

{This post contains affiliate links. This means when you purchase an items from one of the links I have provided I make a small amount of commission at no additional cost to you.}

Paperbag Waist

I have always been partial to a paperbag waist even when it wasn’t in style. They are visually interesting which is what fashion is all about. They also add this little touch of style to a shorts and top outfit that in itself could be a little mundane. For a fashion forward piece they are comfortable to wear, which is not always the case when it comes to fashionable things, and they always look great when you tuck your shirt into them. Paperbag waist was made for the crop top moment we are having. Especially if you are someone who is not all in on the crop top trend these are the shorts for you.

Jean Shorts

Jean shorts are a wardrobe staple. Even when they aren’t “in style” they are still wearable. The fits, lengths and washes will vary over the years but a jean short is always something you can wear. Bonus they can also be changed to fit a seasonal trend. I have taken my jeans shorts from prior seasons and tweaked them by changing the wash with dye, adding distressing to them or even cutting them to fit a new length. Jean shorts may be casual but they are still classic. Learn more about jeans here.

Pull on Shorts

2020 made me throw in the towel on shorts with buttons. I mean why do we need them? I know you are going to say well you just talked about jean shorts above and that is true. Jeans are my one exception. I like the way pull on shorts fit. I like that it is a cleaner look across the front. I like that my shirts can be worn tucked in or out but most of all I love that there is no button poking in my stomach when I sit down.

I rounded up shorts that are cute and comfortable but also some dressy options. In the past one of the complaints that I have heard about pull on shorts is that they look too casual but no more.

Bike Shorts

So I know not everyone is on this trend but I personally love it. Athletic shorts are not something I usually purchase but bike shorts I feel like work for athletic need bus also casual outfits. I have even seen some, like the faux leather shorts I included in this round up, that will work for dressier occasions. Always try something on your body before you decide it isn’t for you.

XO,

Tiffany

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In: 10 things, Fashion, Shopping, Style · Tagged: button front shorts, jean shorts, linen shorts, pull on shorts, short sets, shorts, summer, summer 2020, summer fashion, summer looks, summer needs, summer style, tiffany king, tiffany morgan king

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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