Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion, Fun · August 28, 2017

Polo Preppy, Hot Summer Nights and a Giveaway

Last night was the Patron Party for the Junior League’s Harvest Cup Polo Classic and the official start of the event countdown.  Shortly we will be burying the bourbon, I’ll explain later, and in a little over a month we will be hosting the actual polo event.

HCPC is one of my favorite events each fall.  There is just something that feels decadent about it from the white tents to the green grass and everyone dressed in their best with all the ladies in hats…  It’s just everything.  For the past several years I have been on the organizing committee and have found myself busy for the day.  This year I took a step back and I am going to be able to really enjoy polo and all if has to offer.  Because of this I will have several amazing posts leading up to the event.

The first post being all about Patron Party and…  to introduce our giveaway!  Yes!  I said Giveaway!  The winner will receive one complimentary ticket to Harvest Cup Polo Classic (10/8/17), a beautiful fascinator from We Five Kings,  The Mandeville Murfee Scarf from Palm Village Mandeville – A Lilly Pulitzer Store and a pair of Fringe Tassel Earrings from Golden Lily.

To enter the contest follow these instructions…

  1. Follow Harvest Cup Polo Classic, We Five Kings, Golden Lily and Palm Village Mandeville – A Lilly Pulitzer Store on Facebook.
  2. Tag three people in the giveaway post on Facebook.
  3. Bonus entry for following all four pages on Instagram.
  4. Share because you love this giveaway and because you don’t want your friends to miss out!

Contest will run from 8/28/17 to 9/7/17 and we will draw the winner on Facebook Live at the Bourbon Burial September 8, 2017 at noon.

So about last nights look…  I found this dress at TJ Maxx several weeks ago when I was shopping with Abby.  The dress for Patron Party was listed as Polo Preppy and I had a million thoughts on what I was going to wear.  When I saw this dress it reminded me so much of the event that I knew it was perfect.  The green is so bright and the floral pattern was bold but muted and then the fabric was dreamy.  It made me feel pretty and fun.  I paired it with rose gold jewelry because I just felt like it accented the green the best.  Also, these shoes are probably the best purchase I made all spring.  They are comfortable and the shade of nude matches everything that I have.  I can also walk a mile in them, seriously.

Ok so lets talk about last nights event.  It was glamorous as I knew it would be.  Elizabeth Westervelt, the HCPC Chair, is as southern and ladylike as they come.  She not only knows how to plan an event but she knows how to throw a party.  First off let’s talk about this house she hosted the party at…

Food and drinks abounded and were provided by The Lake House and dessert by Nothing Bundt Cakes.  The Lake House is one of my favorite Northshore restaurants and their menu did not disappoint tonight.  I think the highlight had to be the Blackened Shrimp Cheesecake.  Also, I will just admit that I broke my diet for the bread pudding and Nothing Bundt Cakes Funfetti cake.

Even more importantly…  The Veuve Clicquot flowed!  Tonight they were pre-selling bottles so that yours would be chilled the day of Polo.

The whole evening was special and a wonderful way to honor all of the sponsors that invest in this event.  Also, to kick off the Lee Michaels Rolex Raffle!

So get on Facebook and Instagram and enter our giveaway!  Don’t miss out!  Also, check back for our other posts on suggestions on what to wear to Polo and then the recap of HCPC day!

XO,

Tippy

 

In: Fashion, Fun · Tagged: covington, fashion, giveaway, golden lily, harvest cup polo classic, HCPC, junior league, Junior League of Greater Covington, Lee Michaels, northshore, Nothing Bundt Cakes, palm village a lilly pulitzer store, party, polo, Rolex, The Lake House, tiffany king, tiffany morgan king, Veuve clicquot, we five king, we five kings blog

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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